It is no secret that more and more people are tired of traditional marketing methods online. A small business owner has to be smarter with current marketing methods, this includes writing fresh content that is not only interesting to read but also relevant and valuable to the target market you are after. This is precisely why you see a rush of businesses to social media sites like Facebook.
If you want to keep-up with the current trends online you will want to make sure that your website or blog has written content that markets to your audience without directly selling to them. Article marketing is a very valuable and powerful method that often leaves a much longer impression than any other style of marketing currently used. If you are not comfortable with writing, hiring an expert to write for you can be the perfect solution.
Since people have short attention-spans the short, 400 to 600 word articles generally get the most traffic. In addition, adding videos or pictures to your article make them easier to read and even more appealing to the readers. Search engines like Google love multi-media related extras especially when the content is very relevant and related. Make certain to use target keywords when you name images to help boost your presence further.
Make certain you also select keywords that are relevant to the product or service you offer as you write your content. If a potential customer is searching for tips on small business marketing and types in keywords such as “article marketing” or “small business marketing firm”, you want them to see your site and related content high in the search listings for your area. That person will then find your article, gain valuable information for free (everyone loves free), learn more about your company, and possibly move on to request your products and services.
Remember not to “stuff” your articles with a ton of keywords! Two to three main keywords is more than enough for the search engine. Once you have chosen one or two keywords you want to focus on, pay attention to related words. If again we are writing on the topic “article writing” we want to add in related keywords here and there such as “writing for SEO” or “writing ideas and tips”. This way the search engine can detect that you are actually on topic and not just stuffing keywords in your site for the sake of ranking.
As the SEO Manager and lead writer for the small business marketing firm DirectionWorks, I am often asked how difficult it is to get a website to the top of the search engine rankings on engines like Google. The answer is simple; it is easy, but like most things only if you know what you are doing and how to do it. Article marketing is one of the most powerful methods I can recommend.
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