As a small business owner you get excited about not only making a profit but often about the business that is your passion. You want others to know all about the amazing and wonderful products and services you can offer. But there is one problem… you need to quit talking about yourself because nobody cares about you. What!? Well as Toby Keith famously belted out in his chart topper;
I wanna talk about me!
Wanna talk about I!
Wanna talk about number one!
Oh my me my
What I think, what I like, what I know, what I want, what I see
I like talking about you you you you, usually, but occasionally
I wanna talk about meeeeee (me,me,me,me-background singers)
I wanna talk about me (me,me-background singers)
The point, people want you to tell them how you will help them with what they need. They don’t want to hear all about you… you… you. So here is what you do, use “you” rather “we” or “I.” Trust me on this…
Information that focuses only on your company and practically ignores your clients’ needs doesn’t work even a fraction as well as carefully thought-out information that speaks directly to your target customer about the benefits they will be receiving. If you keep the focus on your business, you will be preventing your target customers from really grasping the benefit they’ll get from working with your company. Do tell potential clients about your services, results, and experience but make sure to do so in a way that makes their success with you the focus.
Don’t make the mistake that millions of others make… focus on your customers and not your company.
I appreciate your visit and hope you will return for more business insight. This article was brought to you by the brilliant minds at DirectionWorks Inc. If you are a small business in need of advertising or marketing in either the traditional direct marketing arena, or online, please visit our company website and request a consultation. One of our friendly consultants will be happy to chat with you.
Please Visit: www.directionworks.com
Written By: Victoria Gates, Director of Interactive Marketing
