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Category Archives: Internet Marketing Tips and Tools for Small Business
Best Value Marketing Tools
The type of business you have depends on how you should attract customers. Using ‘any’ way possible is not always the right answer. Today using social, mobile and email tools are very inexpensive and sometimes free, so why doesn’t everybody … Continue reading
Business Pricing Strategy
As a proud small business (see previous post) and marketing firm we find ourselves in discussion with clients, especially our new or start-up clients, about pricing their products and services. Usually the statement goes ‘I gave them a good deal, … Continue reading
What is a Small Business?
The DirectionWorks Inc. slogan is “Marketing for Small Business”. So, what is a small business anyway? The Small Business Administration (SBA) shows most industries as having less than 500 employees and/or no more than 7 million dollars in sales (see: … Continue reading
Strategic Business Development: Vision
The second strategic business development statement is your Vision. What started you in business? When creating your vision statement include a detailed description of your passion, how you envision your company product and/or services playing out into the future. A … Continue reading
Strategic Business Development: Mission
There are strategic business development statements that should be part of your business; the first is your Mission Statement. No matter how long you’ve been in business having this in place is great foundation for your company now and for … Continue reading
If It Touches Your Customer – It’s Marketing
Pay attention to every aspect of your business which your customer experiences when they do business with you. Think through your customer’s process with your company… Continue reading
Posted in Internet Marketing Tips and Tools for Small Business, Marketing Concepts for Your Business
Tagged business communication, business development, business to success, customer touch points, marketing firm, marketing firms, passion for business, professional marketing, small business, small business essentials, survival of a business
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The Article Marketing Method
I am often asked how difficult it is to get a website to the top of the search engine rankings on engines like Google. The answer is simple; it is easy, but like most things only if you know what you are doing and how to do it. Continue reading
Affordable SEO Marketing Methods
Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for your company. Continue reading