Branding: Key to Small Business Survival in 2013

Branding: Key to Small Business Survival in 2013 The staff at DirectionWorks, Inc. would like to take this opportunity to wish you and yours a happy, healthy and prosperous New Year. As we approach the New Year our message to our clients and small business friends is one of hope and faith. No matter what might or will happen with fiscal cliffs, taxes, regulations and other external environmental discussions of today, the bottom line is there will always be changes which will affect the basic fact that we’re doing business.  Every... Read More

Business Planning For A Rainy Day

Business Planning For A Rainy Day I can’t be the only one… After a few of weeks being (mostly) out of commission, it reminds me why we express to clients that they ‘Can’t Be the Only One!’ When we’re consulting we often discuss the value of your time, doing those things you created your business on and investing in professionals to help with the rest so you can focus on that which makes your business money;  your business, your unique product or service, your vision. If you’re doing it all,... Read More

Business Etymology of Etymology

Business Etymology of Etymology I am (as are the DirectionWorks Inc. team members) continually in personal development ‘class’ filling my mind with ideas, inspirations and techniques. Lately I’ve focused on persuasive speech and writing techniques and I’m actually enjoying the area of etymology of words. Etymology is not the history of a word but how the word changes its meaning over time or in other words evolved. As a professional it’s important to speak with clarity so that everyone gets what... Read More

How Much Should You Invest in Marketing or Advertising?

How Much Should You Invest in Marketing or Advertising? What percentage of income should you invest in marketing? What if you’re a start-up business and want to know “How much should I invest?” Or what if you have an established business that has never consistently tracked how much you’ve spent on marketing, how your marketing works, or had a consistent marketing effort. You can look all over the internet where many marketing professionals make a good attempt to simplify the percentage your business and industry uses to... Read More

Customer Experience and Consistency

Customer Experience and Consistency If your first experience was very poor… would it be your last? Customer Experience and Consistency are components of marketing: This past week my plane had a layover at the Atlanta airport and I was hungry! I spotted a favorite fast food chain restaurant and I headed right for it. Unlike my many, many excellent experiences at every other location, this (very long) line was moving like molasses in the dead of winter. I watched as an employee dumped a customer’s salad into an... Read More

Best Value Marketing Tools

The type of business you have depends on how you should attract customers. Using ‘any’ way possible is not always the right answer. Today using social, mobile and email tools are very inexpensive and sometimes free, so why doesn’t everybody use them? Why is it that businesses still do not have a customer email list after all this time, and will they treat mobile lists the same in the future? Then, if it’s free why hire a marketing firm? No matter which method of... Read More

Business Pricing Strategy

As a proud small business (see previous post) and marketing firm we find ourselves in discussion with clients, especially our new or start-up clients, about pricing their products and services. Usually the statement goes ‘I gave them a good deal, or they were my friend’ or ‘my competition keeps cutting prices so I have to.’ None of this is good reasoning to devalue YOUR product or service. You’re in business to make money – SHOCKING Right? Do your research,... Read More

What is a Small Business?

The DirectionWorks Inc. slogan is “Marketing for Small Business”. So, what is a small business anyway? The Small Business Administration (SBA) shows most industries as having less than 500 employees and/or no more than 7 million dollars in sales (see: www.sba.gov/content/summary-size-standards-industry). A Micro Business or micro-enterprise is a firm with fewer than 5 employees. A Mom and Pop business is considered a non-employer business (because the only employed are the business... Read More

Strategic Business Development: Vision

The second strategic business development statement is your Vision. What started you in business? When creating your vision statement include a detailed description of your passion, how you envision your company product and/or services playing out into the future. A Vision Statement is your foundation, your constitution, your dream – where you see your business in the future. The DirectionWorks, Inc. vision is to serve small to medium business ready to grow with the best and most... Read More

Strategic Business Development: Mission

Strategic Business Development: Mission There are strategic business development statements that should be part of your business; the first is your Mission Statement. No matter how long you’ve been in business having this in place is great foundation for your company now and for its future. A Mission Statement tells what the company is about and where the founders want it to go. It’s not written in stone and can evolve over the course of the business. At DirectionWorks: Our mission is to be the marketing firm where small... Read More

Marketing Services

DirectionWorks is a full service direct marketing agency, serving small to medium businesses, with a wide range of top professional marketing services and tools.

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