Category Archives: Marketing Concepts for Your Business

Thoughts and concepts for small businesses and their marketing efforts.

Who’s the Advertiser Anyway?

Posted on January 23, 2012 by Terry Gray

“Since we are spending all this money to market ourselves, shouldn’t we at least try to say or show something relevant to what the offering is?” Continue reading →

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The HUGE Mistake Millions of Businesses Make Every Day

Posted on January 15, 2012 by Terry Gray

It’s not what you do it’s what you do for your customers or clients that makes the sale. Continue reading →

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If It Touches Your Customer – It’s Marketing

Posted on February 17, 2011 by Terry Gray

Pay attention to every aspect of your business which your customer experiences when they do business with you. Think through your customer’s process with your company… Continue reading →

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What Drives Your Small Business

Posted on February 4, 2011 by Terry Gray

For my company, passion came out of an idea turned dream: Once I decided what I wanted to do, then the passion for my work appeared as my desire to be persistent, to be available and to give it the best of who I am and my experiences. Continue reading →

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Minding Small Business P’s and Q’s

Posted on May 5, 2010 by victoria@directionworks.com

Many small business owners do not realize there is a great wealth of affordable options available that have the potential to boost their ability to compete with bigger companies. Continue reading →

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