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Category Archives: Marketing Concepts for Your Business
Best Value Marketing Tools
The type of business you have depends on how you should attract customers. Using ‘any’ way possible is not always the right answer. Today using social, mobile and email tools are very inexpensive and sometimes free, so why doesn’t everybody … Continue reading
What is a Small Business?
The DirectionWorks Inc. slogan is “Marketing for Small Business”. So, what is a small business anyway? The Small Business Administration (SBA) shows most industries as having less than 500 employees and/or no more than 7 million dollars in sales (see: … Continue reading
Strategic Business Development: Vision
The second strategic business development statement is your Vision. What started you in business? When creating your vision statement include a detailed description of your passion, how you envision your company product and/or services playing out into the future. A … Continue reading
Strategic Business Development: Mission
There are strategic business development statements that should be part of your business; the first is your Mission Statement. No matter how long you’ve been in business having this in place is great foundation for your company now and for … Continue reading
Who’s the Advertiser Anyway?
“Since we are spending all this money to market ourselves, shouldn’t we at least try to say or show something relevant to what the offering is?” Continue reading
The HUGE Mistake Millions of Businesses Make Every Day
It’s not what you do it’s what you do for your customers or clients that makes the sale. Continue reading
If It Touches Your Customer – It’s Marketing
Pay attention to every aspect of your business which your customer experiences when they do business with you. Think through your customer’s process with your company… Continue reading
Posted in Internet Marketing Tips and Tools for Small Business, Marketing Concepts for Your Business
Tagged business communication, business development, business to success, customer touch points, marketing firm, marketing firms, passion for business, professional marketing, small business, small business essentials, survival of a business
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What Drives Your Small Business
For my company, passion came out of an idea turned dream: Once I decided what I wanted to do, then the passion for my work appeared as my desire to be persistent, to be available and to give it the best of who I am and my experiences. Continue reading
Minding Small Business P’s and Q’s
Many small business owners do not realize there is a great wealth of affordable options available that have the potential to boost their ability to compete with bigger companies. Continue reading